Advertising Information


KMIT, KOOL-98, MORE 95.5, and Pure Oldies 103.5 reach listeners in a 16-county area of central and eastern South Dakota, and reach more combined listeners than any other area stations.

Reach your potential and current customers using radio ads, the internet, special promotions, e-mail blasts, and live remotes.

KMIT, KOOL-98, MORE 95.5, and Pure Oldies 103.5 can target all specific age groups, income levels and personal interests by placing your ads adjacent to the most effective programming and websites.

* The area’s only Live color radar.

* Award winning news director Bill Lurken.

* The best local and regional sports coverage with Sports Director

A wide variety of ad packages are available.

GM/Director of Sales:

Recent Headlines

11 hours ago in Entertainment

Dolly Parton responds to concerns about her health: ‘I’m not dying’

Dolly Parton "ain't dead yet," the country superstar said on social media Wednesday following public speculation about her health. "There are just a lot of rumors flying around. But I figured if you heard it from me, you'd know that I was okay," the 79-year-old singer said in a new two-minute video posted on Instagram.

17 hours ago in Lifestyle

What to do if you’re underwater on your car loan

More car buyers are finding themselves in a tough spot financially. According to a recent report from Edmunds, more than 26% of new-vehicle trade-ins in the second quarter of 2025 had negative equity — the highest share in more than four years.

18 hours ago in Entertainment

Bob Ross paintings to be auctioned to support public TV stations after federal funding cuts

Thirty paintings created by the bushy-haired, soft-spoken Bob Ross will soon be up for auction to defray the costs of programming for public television stations suffering from cuts in federal funding.